Wade Rosen

CEO of Atari, working to make Atari relevant for the first time in forty years. His early moves have showed an understanding of what the gaming community broadly likes and what it despises.

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Jul 14, 2025 • 50min

The life, death, death, death, death, and rebirth of Atari

Wade Rosen, CEO of Atari, is on a mission to revive the iconic gaming brand after decades of decline. The conversation dives into Atari's rich history and its challenges post-1983 crash. Rosen shares his strategies for modernization while honoring nostalgia. He discusses innovative projects merging retro and contemporary gaming, as well as the dual nature of Atari's audience—players and collectors. With humor and insight, he outlines how Atari plans to balance classic charm with new gameplay to reclaim its place in the gaming world.

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