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The Home Service Expert Podcast
Striking Gold in Business Using The Seven Ones Method
Jan 5, 2024
David Ian Wood, Founder of Focus.ceo, one of the world's largest coaching businesses, talks about lead generation, marketing, business focus, doubling revenue and time off for business owners, strategies for growth in the home service industry, defining a target market, mastering one traffic source for business success, and building a business for financial freedom and opportunity.
50:24
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Quick takeaways
- Focusing on one specific target market allows for tailored marketing efforts and positions you as an expert in that market.
- Concentrating on solving one specific problem for customers allows for exceptional value and builds a strong reputation as the go-to resource for that particular issue.
Deep dives
Focus on one target market
Instead of trying to cater to multiple target markets, it is important to focus on one specific market. By defining your target audience and drilling down on their needs and characteristics, you can tailor your marketing efforts and better serve their specific needs. This focus allows you to become an expert in that market and position yourself as the go-to solution provider.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode