Striking Gold in Business Using The Seven Ones Method
The Home Service Expert Podcast
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The Importance of Defining a Target Market
In this chapter of the podcast episode, they discuss the benefits of narrowing down your target market in the home service industry. They explain how one person targets homes that are 3500 square feet or larger because they have a second unit, allowing for more opportunities for replacing units and adding thermostats. They emphasize the importance of using regression testing and data analysis to determine customer attributes and preferences.
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