"World of DaaS" Cardlytics CEO Amit Gupta - transaction data and commerce media
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Jul 8, 2025 Amit Gupta, CEO of Cardlytics and former executive at Stripe and Google, shares insights into the world of commerce media and customer loyalty. He discusses how card-linked offers revolutionize rewards programs, transforming traditional loyalty models. Gupta elaborates on the significance of identity resolution for enhancing marketing strategies, along with the unique challenges faced by small cap public companies. He also touches upon the future of consumer spending and the evolving landscape of retail media, highlighting the role of data in today’s business environment.
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Cardlytics' Dual Ecosystem Approach
- Cardlytics operates two ecosystems: financial media and retail media, using first-party transaction data to connect banks and retailers with advertisers.
- Identity resolution in retail media helps to identify shoppers beyond loyalty networks, unlocking 90% known customer base for retailers.
Precision in Identity Resolution
- Cardlytics attaches confidence levels to identity matches, ranging from highly probabilistic to near deterministic.
- The company uses over 140 attributes to build detailed consumer profiles for more targeted marketing.
Bank Partnerships & Data Integration
- Cardlytics partners with banks to access aggregated transaction data, enabling targeted card-linked offers in bank apps.
- They connect financial and retail data sets, enhancing offer relevancy while maintaining privacy and data rights.