Cardlytics CEO Amit Gupta - transaction data and commerce media
"World of DaaS"
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Harnessing Identity Resolution in Retail Media
This chapter explores the concept of Identity Resolution (IDR) and its impact on brick-and-mortar retailers, focusing on the identification of in-store shoppers through transaction data and customer attributes. It highlights the potential to enhance customer loyalty and the strategic partnerships with banks that enrich consumer insights for personalized marketing offers. The discussion covers the dynamics of card-linked offers and the challenges of using sensitive transactional data while capturing trends in consumer spending patterns.
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