A small car is not an unattainable aspiration for a middle-class family in India today. Forty years ago though, it was. Cars were considered an unaffordable luxury until the mid-eighties when Maruti 800 finally came along. However, attempts had begun as early as the 1930s to set up an automobile manufacturing industry in India.
I take up this journey in a three-part series. The first episode profiles the early pioneers and their audacious but finally aborted attempts during the 1930s and 1940s.
The second episode tracks the painfully slow and sputtering growth of the industry between the 1950s to 1970s.
The final episode charts the rise and shine of the automobile industry in India since the 1980s. It offers a ringside view of the Maruti growth story as a case study.
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