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Apple Podcasts launches “Creators we love” down under

4 snips
Oct 14, 2025
Apple Podcasts has launched its 'Creators We Love' program in Australia, celebrating influential creators like Toni Lodge and mental health advocates of The Imperfects. AI misunderstandings are highlighted, with insights from Sam Bhattacharyya on its creative limitations. Additionally, real human voices are deemed essential for engaging podcasts, outperforming AI-generated content in tests. The discussion also touches on innovations like Metacast's transcript feature and exciting new podcasts focusing on global gender equality and children's mysteries.
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INSIGHT

Apple Spotlights Australian Creators

  • Apple Podcasts launched “Creators We Love” in Australia to spotlight innovative local podcasters.
  • The list includes Toni Lodge, Ryan Jon, The Imperfects, Annabelle Lee, Marlee Silva, Gemma Pranita and Kate Reeves.
INSIGHT

AI Misunderstanding And Limits

  • Sam Bhattacharyya argues people misunderstand AI and explains how tools like ChatGPT actually work.
  • He concludes current models are poor creators but can still offer real benefits.
INSIGHT

Human Voice Still Central

  • Steven Goldstein found the key ingredient of great podcasts is a real human voice with something to say.
  • His tests with AI-generated shows reinforced human presence matters most.
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