Human voice remains the podcasting secret ingredient

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• Just in time for SXSW Sydney, Apple Podcasts has launched “Creators We Love” in Australia. The editorial team “curates and celebrates creators who are changing the way stories are told and shared”, and highlight Toni Lodge & Ryan Jon; mental health advocates Hugh, Josh and Ryan of The Imperfects; Shameless Media's Annabelle Lee; sports commentator Marlee Silva; and parenting creators Gemma Pranita and Kate Reeves. The full list - including previous recipients in the US, UK and Canada - is posted on Apple Podcasts from today.
• People don’t really understand AI, says Sam Bhattacharyya, writing for Podnews today. (He has an AI research background). In the article, he explains how tools like ChatGPT work, how terrible they are for creation, and how AI can actually benefit us.
• Meanwhile, “the secret ingredient in every great podcast remains the same: a real human voice with something to say.” So says Steven Goldstein after testing a set of AI-generated podcasts with college students.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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