My First Million Billion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight
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May 3, 2022 Explore surprising ad arbitrage opportunities and innovative marketing strategies that defy traditional norms. The hosts dive into the gritty world of local ad sales, highlighting the unique challenges and aggressive tactics involved. They also analyze a viral TikTok advertisement for a romantic chocolate, unpacking what made it successful. With a focus on authenticity and humor in sponsorships, the conversation reveals how marketers can leverage undervalued channels to engage younger audiences effectively. Discover the power of creative advertising in today's digital landscape!
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Outcome Health Fraud
- Outcome Health founder Rishi Shah falsely claimed high revenue from pharmaceutical ads displayed on TVs in doctors' offices.
- The misleading information led to lawsuits and the company's eventual acquisition.
Pharmaceutical Ad Targeting
- Pharmaceutical advertising targets doctors, not patients, influencing prescription choices.
- Outcome Health's model, despite the fraud, highlighted a lucrative niche in doctor's office advertising.
Cheddar News
- John Steinberg's Cheddar News, initially streamed on Facebook Live, was acquired for $200 million despite its questionable content.
- Cheddar News successfully targeted a niche market with gas station TV screens.
