My First Million cover image

Billion Dollar Ad Arbitrage: Opportunities Hidden in Plain Sight

My First Million

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Exploring Innovative Marketing in the DTC Chocolate Sector

This chapter explores a unique direct-to-consumer brand specializing in 'sex chocolate', detailing the founder's innovative marketing strategies and the role of social media in its success. The discussion also addresses the changing dynamics of relationships influenced by TikTok trends and the impact of modern advertising techniques.

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