The Outlier Ventures Podcast
Web3 is Changing the Game for Consumer Brands, with Marc Baumann of FiftyOne Ventures
Jan 22, 2024
Marc Baumann, Founder of FiftyOne Ventures, discusses how leading global brands are embracing Web3 and venturing into verticals like tokenization/NFTs, loyalty/rewards, immersive commerce, and data/analytics. They explore NFT-based loyalty experiences, community-led brands, on-chain data transparency, and macro trends like omni-channel experiences and gamification shaping future brand activations in the Web3 space.
29:09
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Quick takeaways
- Brands in the Web3 space are exploring tokenization/NFTs, loyalty/rewards, community/immersive commerce, and data/analytics to create innovative consumer experiences.
- The convergence of brand activations and community building is a significant trend in Web3, with brands recognizing the power of community advocacy and utilizing gaming platforms for creating brand culture.
Deep dives
Emerging Web3 Activations by Brands
In this podcast episode, Mark Bauman, founder of 51 Ventures, discusses the various activations brands have been exploring in the Web3 space. Bauman highlights four emerging verticals: tokenization and fidgetals, loyalty membership and rewards, community and immersive commerce, and data and analytics. These activations have seen brands experimenting with NFTs, loyalty programs like Starbucks' ODC, community-led initiatives, and leveraging the new Web3 data layer for audience targeting and insights.
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