The Outlier Ventures Podcast cover image

Web3 is Changing the Game for Consumer Brands, with Marc Baumann of FiftyOne Ventures

The Outlier Ventures Podcast

00:00

Web3 as a Loyalty Tool and Acquisition Channel for Consumer Brands

This chapter explores how brands like Starbucks and Nike are leveraging web3 technology for loyalty and acquisition. It compares their strategies, highlighting Starbucks' focus on loyal customers and Nike's experimentation with acquiring new audiences. The chapter also delves into the adoption and integration of web3 into mainstream consumer bases.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app