Marc Baumann
Founder of FiftyOne Ventures
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Jan 22, 2024 • 29min
Web3 is Changing the Game for Consumer Brands, with Marc Baumann of FiftyOne Ventures
Marc Baumann, Founder of FiftyOne Ventures, discusses how leading global brands are embracing Web3 and venturing into verticals like tokenization/NFTs, loyalty/rewards, immersive commerce, and data/analytics. They explore NFT-based loyalty experiences, community-led brands, on-chain data transparency, and macro trends like omni-channel experiences and gamification shaping future brand activations in the Web3 space.
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