The $100 MBA Show MBA2664 Why I Hate Selling My Program But Still Do
Aug 15, 2025
Selling educational programs can be uncomfortable, but it’s essential for engagement. Uncover the paradox that paying for courses boosts commitment and learning outcomes. The host shares personal experiences, including the impact of language learning on cultural interactions. Discover how even minimal charges can reshape audience involvement, making free resources more valuable. This fresh perspective on sales highlights the deeper connection between price and perceived value.
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Paid Signals Drive Deeper Commitment
- Free content is great for discovery but rarely drives deep behavioral change or completion.
- Charging even a small amount increases perceived value and commitment to finish.
10 Free Scholarships, Zero Completions
- Omar gave away 10 scholarships and only two people logged in, with zero finishes.
- Paying students, by contrast, showed up, completed lessons, and took action.
Price To Create Skin In The Game
- Charge something meaningful to ensure students show up and complete the work.
- Use a price that creates skin in the game without being prohibitive, like Omar's $100/month.
