How to Supercommunicate with Charles Duhigg

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May 28, 2025

In this engaging talk, Charles Duhigg, a New Yorker writer and author of 'The Power of Habit,' explores the art of supercommunication. He reveals that meaningful conversations go beyond words, highlighting the importance of emotional intelligence and deep connections. Duhigg shares practical techniques for effective dialogue, emphasizing the transformative power of asking profound questions. Through audience participation, he demonstrates how understanding the dynamics of communication can foster trust, intimacy, and connection in relationships.

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INSIGHT

Matching Conversations Connect Brains

Genuine communication happens when both parties have the same kind of conversation simultaneously.
This matching builds connection by synchronizing thoughts, enabling deeper understanding.

ADVICE

Ask Deep, Inviting Questions

Ask deep, open-ended questions that invite others to share their values and experiences.
Avoid surface questions; focus on how people feel about aspects of their life.

ANECDOTE

Doctor Connects by Asking Deeply

Dr. Bafar Adai's patients initially rejected his advice for prostate cancer due to emotional concerns.
Asking deep questions helped him connect emotionally, leading to better patient understanding and decisions.

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Supercommunicators

How to Unlock the Secret Language of Connection

Charles Duhigg

In this book, Charles Duhigg explores the secrets of 'supercommunicators' who excel at connecting with others. He delves into the three distinct types of conversations—practical, emotional, and social—and provides practical strategies and case studies to illustrate how to recognize and navigate these conversations effectively. The book includes examples from various contexts, such as jury deliberations, CIA recruitments, and workplace interactions, to demonstrate how communication can be improved. Duhigg emphasizes the importance of active listening, identifying complex emotions, and matching the type of conversation to enhance connection and understanding.

The Power of Habit

Why We Do What We Do in Life and Business

Charles Duhigg

In this book, Charles Duhigg explores the science of habit formation and change. He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones. The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits. Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses[2][4][5].

Smarter Faster Better

The Secrets of Being Productive in Life and Business

Charles Duhigg

In 'Smarter Faster Better', Charles Duhigg explores the science of productivity through eight key concepts, including motivation, goal setting, focus, and decision making. The book uses real-world examples from various fields such as the Marine Corps, Google, and Disney to illustrate how productive individuals and organizations view the world and make choices differently. Duhigg combines neuroscience, psychology, and behavioral economics to provide practical advice on how to become more effective and in control of one's life and work.