Inside The Stream

Exclusive Interview with Antenna Co-Founder-CEO Jonathan Carson

Jul 12, 2024
Guest
Jonathan Carson
Jonathan Carson, Co-Founder and CEO of Antenna, discusses unique subscriber metrics analysis. Topics include evolution of ad tiers, impact of technology and AI on advertising, bundling strategies for customer loyalty, pricing optimization, and growth of specialty S-FOD streaming services.
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Episode notes
1
Intro
00:00 • 3min
2
Evolution of Ad Tiers in Streaming Services
03:20 • 24min
3
Exploring the Future of Advertising in Streaming with a Focus on Technology and AI
27:07 • 5min
4
Analysis of Bundling and Customer Loyalty in Streaming Services
32:11 • 4min
5
Optimizing Subscription Revenue through Pricing Strategies
36:13 • 13min
6
Exploring the Growth and Opportunities in Specialty S-FOD Streaming Services
48:44 • 3min