Evolution of Ad Tiers in Streaming Services

The chapter examines the trend of ad-supported content in streaming services, focusing on factors influencing consumer decisions between ad-supported and ad-free tiers. The conversation delves into the differing approaches of streaming platforms like Netflix and Peacock towards ads, as well as the impact of events like the Super Bowl on subscriber behavior. It also analyzes the success of Amazon's ad integration strategy in Prime Video and contrasts user responses to ads on platforms like Amazon Video and Disney.