Business Wars Disney-Pixar vs Dreamworks | Regime Change | 3
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Mar 1, 2023 Tensions rise between Disney and Pixar as their partnership teeters on the brink of collapse. Michael Eisner and Steve Jobs refuse to back down in their high-stakes negotiation. Meanwhile, DreamWorks, led by Jeffrey Katzenberg, aims to seize the animation crown while grappling with its own setbacks. Amidst corporate turmoil and shifting leadership, Bob Iger makes a bold move on his first day as CEO—to acquire Pixar, setting the stage for a groundbreaking transformation in animation. Will alliances shift forever?
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Jobs and Disney Alliance
- Roy Disney and Steve Jobs, both frustrated with Michael Eisner, discussed Disney's declining quality and Eisner's focus on profits.
- Jobs aimed to leverage Roy's influence to pressure Eisner into accepting Pixar's terms for renewing their partnership.
Treasure Planet's Failure
- Ron Clements, director of Treasure Planet, received devastating box office numbers, faring worse than Atlantis: The Lost Empire.
- The film's failure prompted Eisner to overhaul Disney Animation, shifting to computer animation and preparing for potential competition with Pixar.
Finding Nemo's Impact
- Finding Nemo's success significantly impacted the Disney-Pixar negotiations, weakening Eisner's position.
- The film's box office performance became a key factor in the power dynamics between the two companies.
