
Disney-Pixar vs Dreamworks | Regime Change | 3
Business Wars
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Iger's Bold Move: The Pixar Acquisition
This chapter explores Bob Iger's first day as Disney's CEO and his daring proposal to acquire Pixar amid doubts from the board and challenges from former CEO Michael Eisner. It captures the mixed reactions at Pixar to the announcement and hints at the transformative changes ahead for the animation industry.
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