Code Story: Insights from Startup Tech Leaders S11 Bonus: Praveen Ghanta, Fraction & DevHawk
Nov 13, 2025
Praveen Ghanta, a serial founder and CEO focused on fractional engineering talent and developer productivity, shares his entrepreneurial journey. He discusses discovering the value of fractional hires after his previous startup experience. Praveen explains how client demand influences his business's direction and offers insights into scaling operations effectively. He reflects on balancing no-code solutions and custom engineering while also providing valuable advice for young entrepreneurs seeking early customer feedback.
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Fractional Hires Fueled A Startup Exit
- Praveen used fractional engineers at his prior startup Hidden Levers to grow while bootstrapping.
- The first fractional engineer stayed nine years and fractional staff comprised 40% of the team through exit.
Validate Market With A No-Code Marketplace
- Use no-code marketplace templates to validate demand quickly and cheaply.
- Launch fast on a platform and iterate before rewriting custom code.
No-Code Tradeoffs Are Time vs Flexibility
- No-code speeds time-to-market but limits flexibility and forces rewrite decisions later.
- Founders must balance immediate validation against future technical constraints.
