How to Start a Tuition Negotiation Business + More College Ideas. Holdco Bros Discuss! Ep. #107
Dec 20, 2024
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Nik, a business partner of Chris Koerner, dives into innovative strategies for negotiating college tuition, revealing that just 4% of families even try this approach. They discuss how creating a tuition negotiation service can save families money while generating profit. The conversation also explores a concierge service for college parents, designed to ease the transition to college life. Additionally, they share creative solutions for turning unsold apparel inventory into cash, highlighting the entrepreneurial journey behind launching a successful clothing brand.
The podcast emphasizes the untapped potential of college tuition negotiation as a profitable service, highlighting strategies to save families money.
Creative solutions for handling dead inventory were discussed, focusing on innovative marketing approaches and leveraging influencers to generate sales.
Deep dives
Negotiating College Tuition
College tuition is negotiable, yet only about 4% of families attempt to negotiate their tuition fees. This indicates a significant gap in awareness, as many people do not realize this possibility or the potential savings involved. The discussion highlights the importance of approaching universities, particularly during critical admissions periods, to negotiate based on budget constraints. By framing the conversation around being a top choice while needing financial assistance, families may find universities are more willing to accommodate their requests.
Negotiation as a Service
The concept of negotiation as a service is explored, drawing parallels with existing models in other industries, such as insurance bill negotiations. The podcast suggests that a new business could leverage the lack of awareness and use negotiation strategies on behalf of students and parents without upfront fees, charging instead a percentage of any savings achieved. This model aligns incentives favorably, offering families a no-risk option for pursuing better tuition rates. The conversation emphasizes the potential for this model to disrupt the current landscape, where few people are aware negotiations could happen.
Strategizing Customer Acquisition
Acquiring customers for a tuition negotiation service can start with localized outreach or leveraging social networks. Potential strategies include reaching out to families with high school seniors, as these individuals are in immediate need of tuition planning assistance. Additionally, collaborating with established companies that focus on college prep services can create valuable referral pathways. Building a strong initial customer base through testimonials and success stories can further validate the business model and attract attention.
Utilizing Dormant Inventory
The discussion shifts to an entrepreneur who has substantial inventory from an apparel brand venture that fell through, suggesting various creative avenues for recouping costs. Ideas include leveraging influencers to promote the apparel or initiating a competition among potential buyers to generate buzz and sales. The suggestion to treat the surplus inventory as a marketing expense rather than a loss, perhaps by giving items away to create brand awareness, showcases an innovative approach to turning a liability into an asset. The conversation explores the importance of having a compelling brand story and targeting specific demographics to resonate effectively with potential customers.
HoldCo Bros are back! Nik and I talk about three big ideas this week. First, we talk about college tuition negotiation - helping families save thousands while building a lean, profitable service. Then, there’s the concierge service for college parents, offering insider knowledge and peace of mind. Finally, we talk about dead inventory and share creative ways to turn surplus stock into cash.
Timestamps below. Enjoy! --- Watch this on YouTube instead here: tkopod.co/p-yt Ask me a question on or off the show here: http://tkopod.co/p-ask Learn more about me:http://tkopod.co/p-cjk Learn about my company: http://tkopod.co/p-cof Follow me on Twitter here: http://tkopod.co/p-x Free weekly business ideas newsletter:http://tkopod.co/p-nl Share this podcast:http://tkopod.co/p-all Scrape small business data:http://tkopod.co/p-os --- 00:00 Highlights 00:35 Introduction: The Untapped Potential of Negotiating College Tuition 01:33 Exploring the Concept: Why Isn't Tuition Negotiation More Popular? 03:14 The Business Opportunity: Tuition Negotiation as a Service 05:28 Strategies for Negotiating Tuition 10:38 Case Study: A Friend's Apparel Business Venture 17:11 Creative Ideas for T-Shirt Designs 18:27 The Success Story of 'God is Dope' 19:43 Marketing Strategies for T-Shirt Brands 23:25 The University Concierge Service Idea 29:46 Evaluating Business Ideas: Marry, Date, or Kill 33:12 Conclusion and Final Thoughts
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