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The Smart Passive Income Online Business and Blogging Podcast
SPI 741: Adding Profitable Physical Products to your Brand with Kerrie Fitzgerald
Dec 13, 2023
Kerrie Fitzgerald, an expert in organic marketing tactics with zero ad spend, shares her insights on creating and selling profitable physical products. Topics include nurturing superfans for free promotional help, getting deals on white-label products, and the importance of treating customers well for the future of e-commerce.
38:44
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Quick takeaways
- Involving the audience in the product creation process and building excitement through email marketing can lead to a list of eager customers ready to purchase.
- Considering personal interests, solving audience pain points, and finding a unique angle can help a physical product stand out in the market.
Deep dives
Launching a Successful Physical Product Business
If you're considering launching a physical product, it's important to involve your audience from the start. Take them behind the scenes of the product creation process, from branding to prototypes, and get their feedback and input. Building excitement and anticipation is crucial. Utilize email marketing to keep your audience informed and engaged throughout the process leading up to the launch. Consider offering an incentive for people to join your email list, such as a special discount code. When the product is ready to launch, you'll have a list of eager customers ready to make a purchase.
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Discover
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