The Appeal of Physical Products and Creating a Brand

#741 Many companies have lost sight of one of the key principles for success—treating customers well. We've all experienced this, so how can an audience-first mindset help us stand out in online business? How can it create new opportunities for us to level up and even expand into profitable physical products? In this episode, Kerrie Fitzgerald shares her organic marketing tactics for tried-and-true growth with zero ad spend. She also makes a compelling case for physical products in today's digital world and details the easy way to start creating and selling them. Kerrie is an e-commerce expert, author of Customer Obsession, and host of The 6-Figure Product Business Podcast. Today, she and I explore everything from nurturing superfans for free promotional help to getting the best deals on while-label products from Alibaba. If you've ever considered selling anything from basic merch to innovative new products, listen in! Show notes and more at SmartPassiveIncome.com/session741.

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