
SPI 741: Adding Profitable Physical Products to your Brand with Kerrie Fitzgerald
The Smart Passive Income Online Business and Blogging Podcast
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The Importance of Customer Loyalty
In this chapter, they discuss the importance of customer loyalty and how to get customers obsessed with your brand. They emphasize the need to understand why customers are buying from you and how to treat them well. They also talk about involving customers with the brand and relying on them as brand evangelists. The chapter concludes with the idea that treating customers well is essential for the future of e-commerce.
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