Content Strategy Insights
Paula Land: Content Audits and Inventories
May 29, 2023
The podcast explores the evolution of content audits and inventories, highlighting the importance of analyzing audit data for actionable strategies. It delves into the differences between content inventories and audits, emphasizing the qualitative analysis for aligning content with business objectives. The discussion also covers the value of content audits in enhancing content quality, user experience, and strategic planning. Overall, it offers insights on optimizing content strategies for better results.
34:47
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Quick takeaways
- Content audits go beyond inventories, analyzing content quality and aligning it with business goals and audience needs.
- Audits are essential for purposes like content migration or brand messaging updates, adapting to modern content types and consumer trends.
Deep dives
Importance of Understanding Content Purpose and Customer Needs
Understanding the content's alignment with the organization's purpose and customer needs is crucial when publishing digital products. The revised edition of Content Audits and Inventories emphasizes analyzing and operationalizing audit results. This updated edition includes 100 pages of new information, highlighting the importance of deriving actionable outcomes from audits.
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