Content Strategy Insights Paula Land: Content Audits and Inventories
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May 29, 2023 The podcast explores the evolution of content audits and inventories, highlighting the importance of analyzing audit data for actionable strategies. It delves into the differences between content inventories and audits, emphasizing the qualitative analysis for aligning content with business objectives. The discussion also covers the value of content audits in enhancing content quality, user experience, and strategic planning. Overall, it offers insights on optimizing content strategies for better results.
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Inventory vs. Audit
- Understand the difference between a content inventory and audit.
- An inventory quantifies content, while an audit qualifies it against goals.
Content Inventory and Audit Insights
- A content inventory is a quantitative assessment, often using tools for a website.
- Audits layer qualitative analysis, aligning content with business and user needs.
Defining Audit Objectives
- Define specific business objectives before starting a content audit.
- This helps determine the relevant criteria and ensures actionable outcomes.