Emphasizing Understanding and Action in Content Strategy

Paula Land wrote the definitive guide to content audits and inventories almost ten years ago. A lot has changed since then.

The new edition of "Content Audits and Inventories: A Handbook for Content Analysis" has been extensively updated to account for the evolution of auditing practice, including 100 pages of new content and a new emphasis on the importance of analyzing and operationalizing the results of content audits.

https://ellessmedia.com/csi/paula-land-2/