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Paula Land: Content Audits and Inventories

Content Strategy Insights

CHAPTER

Evolution of Content Auditing Practices

The chapter explores the transformation of content auditing practices, emphasizing the shift towards structured audits and the inclusion of diverse content types like social media and apps. It discusses the importance of cultivating an audit mindset within organizations, promoting continuous improvement and alignment with content quality standards. The conversation also touches on the educational benefits of audits, enhancing cross-silo understanding and workflow enhancements.

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