The GaryVee Audio Experience Authentic Business with Clay Shannon
Oct 1, 2023
Clay Shannon, owner of Shannon Ridge Winery in California, shares his journey from vineyard management to crafting a successful wine brand. They delve into effective marketing strategies and the influence of storytelling on consumer connections. Clay reveals insights about overcoming industry challenges, the whimsical side of branding, and the need for resilience. With a touch of humor, they emphasize supporting genuine businesses while celebrating the simplicity and joy of wine.
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Targeted Facebook Ads
- Leverage Facebook ads by targeting a one-mile radius around stores selling your product.
- Create authentic videos showcasing your story and product for better engagement.
Influencer Marketing
- Double down on influencer marketing and Facebook ads.
- Send free wine to local influencers for increased brand awareness.
Embrace the "No's"
- Embrace "no's" as motivation and stepping stones to success.
- Tirelessly work hard and don't give up easily.