The Contractor Fight with Tom Reber

TCF1001: Building a Business People Actually Love Working With

Mar 15, 2025

Explore the art of building genuine relationships with clients in the contracting business. Discover how getting personal can foster trust and loyalty, leading to long-term success. Learn the impact of remembering clients' details and the value of a Chief Experience Officer. Empowering employees to connect authentically is key to enhancing company culture. Plus, the significance of maintaining ties with past clients cannot be overlooked. Simple gestures like handwritten notes and follow-up calls can create lasting bonds that drive repeat business.

10:18

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Quick takeaways

Building genuine relationships with clients through personal connections fosters trust and enhances long-term success in the contracting business.

Empowering employees to engage authentically with customers is crucial for creating a supportive culture that boosts customer satisfaction and loyalty.

Deep dives

Building Personal Relationships with Clients

Establishing personal connections with clients is essential for contractors to foster trust and rapport. The podcast emphasizes how knowing details about clients—such as their family, personal experiences, and even losses—can significantly enhance the relationship. A personal approach allows for genuine interactions that can bridge a deeper understanding between the contractor and the client, leading to more successful business outcomes. When clients feel valued as individuals rather than merely a source of income, it transforms the nature of the business relationship.

Intro

2min

Building Authentic Customer Relationships for Business Success

5min

Empowering Employees for Genuine Client Engagement

3min

In this episode, Tim and Derek dive into a crucial but often overlooked aspect of running a successful contracting business—building genuine relationships with clients. They discuss how truly knowing your customers can lead to long-term success, repeat business, and a company culture that people love to be a part of. This isn't just about making sales—it's about fostering trust, creating connections, and delivering an exceptional customer experience that keeps people coming back.

In this episode, Tim and Derek discuss:

Why getting personal with your clients is the "secret sauce" to a thriving business
The power of remembering personal details about your customers and how it builds lasting trust
How contractors can create deeper connections that lead to more sales and lifelong customers
The role of a Chief Experience Officer (CXO) in your business and why it's essential
The importance of empowering your employees to engage with customers on a personal level
How maintaining relationships with past clients is just as important as acquiring new ones
The value of handwritten notes, follow-up calls, and even in-person gatherings to strengthen customer loyalty
Why hiring the right team members who genuinely care about people is key to a thriving company

Resources:

⚔️ WAR ROOM

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https://thecontractorfight.com/book/

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https://www.youtube.com/c/TomReber

🎙️ Listen to the podcast archives:

The Contractor Fight podcast now features nearly 1,000 episodes.