Marketing Operators E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right
Jun 3, 2025
Discover how DTC brands can run successful sweepstakes that captivate audiences and drive engagement. Learn the best strategies for planning, promoting, and tracking campaigns that elevate your brand's visibility. Key topics include aligning prizes with brand identity, leveraging gamification techniques, and maximizing post-purchase profitability. Get insights on legal considerations and how to effectively track entries for enhanced customer experiences. Uncover the secret elements that can make or break your sweepstakes results!
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Sweepstakes Boost Off-Season Sales
- Sweepstakes create brand moments during off-peak seasons to boost engagement and revenue.
- They provide a non-promotional way to incentivize purchases and build brand identity.
Golden Ticket London Sweepstakes
- Hexclad's Golden Ticket sweepstakes offered a luxury trip to London with exclusive experiences.
- It generated huge brand attention aided by Gordon Ramsay's launch post with over 10 million impressions.
Align Sweepstakes Prize with Brand
- Align your sweepstakes prize with your brand ethos to create appeal and authenticity.
- Offering congruent prizes enhances customer connection and brand consistency.