How can DTC brands run sweepstakes that actually drive results? In this episode, we break down the full sweepstakes checklist: how to plan, set up, promote, and track a campaign that performs.
We’ve been getting a lot of questions from marketers and DTC founders about sweepstakes, and for good reason - when done right, they can drive serious attention, grow your email list, and create a brand moment that doesn’t depend on constant discounting.
We walk through everything you need to know to run a sweepstakes for your ecommerce brand: how to time it, what to offer, how to promote it with paid, what legal considerations to keep in mind, and the one element that can make or break your results.
If you enjoyed this episode, check out Ep 17 - The Sweepstake Tactics To Create Tentpole Moments for more sweepstakes strategy discussion:
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00:00 Introduction
09:05 The Rise of Sweepstakes in Marketing
18:02 Strategizing Sweepstakes Offers
22:29 Branding and Design Language for Campaigns
28:35 Gamification in Sweepstakes
39:36 Maximizing Post-Purchase Revenue
46:41 Legal Considerations for Sweepstakes
50:34 Tracking Entries and Customer Awareness
01:03:28 Building Effective Funnels for Sweepstakes
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