Newsletters 101 Part 1: How To Build & Monetize Them
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Jan 8, 2025
Learn how to craft a newsletter that captivates your audience! Discover the importance of knowing your core audience and setting key performance indicators for growth. Find out why great content is essential for spreading your message and learn about successful newsletters that started small. The hosts also explore the charm of physical newsletters and the emotional connection they foster. Plus, get insider strategies for subscriber growth and monetization, perfect for both newbies and those refining their approach!
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insights INSIGHT
Newsletter Economics
Large newsletters (e.g., 1 million subscribers) may earn less than smaller, niche newsletters (e.g., 100,000 subscribers).
Newsletters offer diverse monetization strategies, highlighting the potential for profitability regardless of size.
volunteer_activism ADVICE
Physical Newsletters
Consider physical newsletters alongside digital ones.
Physical newsletters can command higher prices due to perceived value.
volunteer_activism ADVICE
Using Newsletters
Subscribe to various newsletters, including free and paid ones.
Use newsletters as a source of curated content, industry insights, and connection opportunities.
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Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
Ready to build a newsletter that your audience can’t wait to read?
In this episode, we dive into the essentials of creating a newsletter that stands out. From identifying your core audience to setting key performance indicators (KPIs) that drive growth, this is the ultimate guide for anyone starting from scratch.
Whether you're a total newbie or looking to refine your strategy, you’ll learn why “content has to be good for it to travel” and how to set yourself up for long-term success. Plus, hear some insider secrets about how even the biggest newsletters started small!
Our golden boulders:
Why you don’t need a massive team to start.
The secret behind crafting content that spreads like wildfire.
A surprising truth about early-stage KPIs for growth.
Content Is Profit 