Big Technology Podcast How Figma Caught Adobe By Surprise — With Carmel DeAmicis
Oct 26, 2022
Carmel DeAmicis, a former journalist and the 20th employee at Figma, shares her journey of the company's meteoric rise that surprised Adobe. She discusses Figma's innovative approach to real-time collaboration and how it disrupted traditional design workflows. DeAmicis reveals the cultural revolution within Figma that contrasted sharply with toxic environments at other tech giants. She also explores how Adobe's complacency allowed Figma to thrive, ultimately leading to a $20 billion acquisition that signals a significant shift in the design software landscape.
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Designer Control
- Designers traditionally resisted feedback on works in progress.
- Figma's collaborative approach challenged this norm, giving others earlier input.
Massive Market
- Figma's $20 billion acquisition demonstrates UI design's vast market potential, exceeding Snap's market cap.
- Figma's collaborative approach expanded design's reach beyond technical experts.
Dumpster Diving VCs
- Figma's Series B fundraising involved leading investors through a dumpster entrance due to construction.
- This comical experience became a shared memory, highlighting the company's resilience.
