The Rise of Figma: A Clash with Adobe

This chapter explores the competitive dynamics between Adobe and Figma, shedding light on how Adobe's complacency in the face of emerging technologies allowed Figma to disrupt the design industry. It examines the internal perspectives at Figma regarding their unexpected sale and the importance of community engagement in their growth. Ultimately, the chapter reflects on Adobe's struggle to adapt to new competition and the implications for large companies in recognizing potential threats.