The Competitive Landscape: Figma's Rise and Adobe's Overlooked Opportunity

Carmel DeAmicis was the 20th employee at Figma, a startup that Adobe just acquired for $20 billion. A former journalist and editor at Figma, DeAmicis saw the company rise under the nose of Adobe — the giant in the space — and eventually grow so fast that Adobe acquired it in a defensive move. In this week's episode, DeAmicis explains how a startup caught a major, established company by surprise. And why changing design culture played a big part in it. You can find DeAmicis on Notion.