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S5 E2: The Best Black Friday Strategies for Your DTC Brand
Aug 16, 2023
Discover the best Black Friday strategies for DTC brands as two morons share their valuable advice. Topics include bundling products, optimizing landing pages, and effective SMS and email marketing. Explore surprising findings about Black Friday products and top Shopify stores. Learn strategies for running successful Black Friday and Cyber Monday sales, the importance of participating, and diversifying marketing strategies. Dive into measurement and advertising on TV platforms, product merchandising strategies, enticing bundles, and using landing pages. Lastly, learn about the significance of providing clear shipping information to customers.
51:31
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Quick takeaways
- Creating bundles with high appeal and strategically naming them can drive Black Friday sales.
- Offering tiered promos, easily accessible coupon codes, and buy now pay later options can incentivize higher spending during Black Friday.
Deep dives
Optimizing Bundles for Black Friday Sales
Creating bundles that have high appeal and offer a good overall discount is essential for Black Friday sales. The key is to compile products that have high appeal and include secondary products that don't typically sell through. Bundles should be named strategically, focusing on benefits, targeting specific customer demographics, or aiming to create a sense of virtue signaling. Additionally, optimizing landing pages, ensuring site load speed is under 2 seconds, and using upsells effectively are crucial for a successful Black Friday strategy.
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