

S5 E2: The Best Black Friday Strategies for Your DTC Brand
60 snips Aug 16, 2023
Discover the best Black Friday strategies for DTC brands as two morons share their valuable advice. Topics include bundling products, optimizing landing pages, and effective SMS and email marketing. Explore surprising findings about Black Friday products and top Shopify stores. Learn strategies for running successful Black Friday and Cyber Monday sales, the importance of participating, and diversifying marketing strategies. Dive into measurement and advertising on TV platforms, product merchandising strategies, enticing bundles, and using landing pages. Lastly, learn about the significance of providing clear shipping information to customers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Surprising Findings and Top Shopify Stores
03:04 • 17min
Strategies for Black Friday and Cyber Monday Sales for DTC Brands
20:10 • 4min
The Importance of Running a Black Friday Sale and Diversifying Marketing Strategies
24:06 • 2min
Measurement and Advertising on TV Platforms and Product Merchandising Strategies
26:06 • 2min
Strategies for Creating Enticing Bundles and Using Landing Pages for Black Friday Sales
28:04 • 4min
Providing Clear Shipping Information
31:44 • 19min