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S5 E2: The Best Black Friday Strategies for Your DTC Brand

Limited Supply

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The Importance of Running a Black Friday Sale and Diversifying Marketing Strategies

This chapter explores the significance of Black Friday sales for businesses and highlights the potential drawbacks of not participating. It emphasizes the need for smaller brands to seize the opportunity, citing examples such as Apple's involvement. Furthermore, it discusses the necessity of diversifying marketing strategies beyond paid social and PPC.

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