The LinkedIn™ Branding Show
Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
Nov 7, 2024
The discussion dives into the pitfalls of overbranding on LinkedIn, emphasizing that authenticity beats perfection. Co-hosts explore how AI-generated graphics can alienate audiences. They stress the need for genuine profile photos to build trust and connection. The importance of candid workplace moments is highlighted, showing how real experiences enrich both personal and business branding. The conversation encourages listeners to strike a balance between curated and authentic content for effective online engagement.
14:25
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Quick takeaways
- Over-reliance on overly polished branding can hinder audience engagement, highlighting the need for a more authentic and relatable approach.
- Using genuine visuals, like candid images of real moments, strengthens personal brands and fosters deeper connections with audiences on LinkedIn.
Deep dives
The Impact of Over-Polished Branding
Using overly polished and corporate branding can significantly harm reach and engagement on platforms like LinkedIn. Many organizations rely too heavily on stock images and highly curated graphics, making their posts feel like advertisements that users tend to ignore. In contrast, a more human-centered approach to branding is essential, allowing for genuine connections to be formed with audiences. The conversation emphasizes that today’s consumers prefer authenticity over perfection and highly curated images.
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