The LinkedIn™ Branding Show Are You "OverBranding" On LinkedIn (With AI) for Your Personal and Business Brand?
Nov 7, 2024
The discussion dives into the pitfalls of overbranding on LinkedIn, emphasizing that authenticity beats perfection. Co-hosts explore how AI-generated graphics can alienate audiences. They stress the need for genuine profile photos to build trust and connection. The importance of candid workplace moments is highlighted, showing how real experiences enrich both personal and business branding. The conversation encourages listeners to strike a balance between curated and authentic content for effective online engagement.
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Overbranding Kills Engagement
- Stock images and overly corporate branding can resemble ads, decreasing reach and engagement.
- Users often scroll past ads, so avoid making your content look like one.
Authenticity Over Polish
- Favor authentic, human-like imagery over polished, artificial content.
- Building connections relies on relatability, not perfection.
AI's Diversity Problem
- AI-generated images often depict unrealistic scenarios, like diverse groups always huddled around laptops.
- Michelle J. Raymond points out such imagery feels inauthentic and doesn't resonate with real-life experiences.