Speaking of Psychology
Email, Slack, Zoom and text: How to master virtual communication, with Andrew Brodsky, PhD
Mar 12, 2025
Andrew Brodsky, a management professor at the McCombs School of Business and author of "Ping: The Secrets of Successful Virtual Communication," dives into the complexities of modern workplace communication. He discusses the pros and cons of using video in meetings, the phenomena of Zoom fatigue, and the balance between professionalism and personal connection. Brodsky also explores the role of AI in enhancing or hindering authentic communication and shares strategies for mastering virtual interactions, including the nuanced use of emojis and maintaining engagement.
38:26
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Quick takeaways
- Effective virtual communication requires adapting to new technologies and understanding the importance of selecting the right medium for different contexts.
- Maintaining authenticity in workplace interactions is crucial, as over-reliance on technology can lead to disconnect and lack of genuine engagement.
Deep dives
The Shift to Virtual Communication
The transition to virtual communication has fundamentally changed workplace interactions, making it essential for all employees, regardless of their physical location, to adapt to digital communication methods. Dr. Brodsky emphasizes that the old practice of in-person discussions has largely been replaced by instant messaging and emails, even among colleagues who are nearby. This shift allows for asynchronous communication, letting individuals respond at their convenience, which can reduce interruptions in workflow. Understanding these changes and improving how technology is used can lead to better communication outcomes for everyone involved.
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