Speaking of Psychology Email, Slack, Zoom and text: How to master virtual communication, with Andrew Brodsky, PhD
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Mar 12, 2025 Andrew Brodsky, a management professor at the McCombs School of Business and author of "Ping: The Secrets of Successful Virtual Communication," dives into the complexities of modern workplace communication. He discusses the pros and cons of using video in meetings, the phenomena of Zoom fatigue, and the balance between professionalism and personal connection. Brodsky also explores the role of AI in enhancing or hindering authentic communication and shares strategies for mastering virtual interactions, including the nuanced use of emojis and maintaining engagement.
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The Rise of Virtual Communication
- Regardless of work location, everyone is now a virtual communicator.
- Even in-person offices use virtual tools, changing communication dynamics.
Choosing the Right Communication Mode
- Consider the other person's perspective and communication preferences.
- Choose the communication mode based on your goal and the context.
In-Person vs. Remote
- Certain interactions, like sharing meals, are better in person.
- Overreliance on in-person meetings can be inefficient.
