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Music Tectonics

Music in a Post-Stream Era

Nov 15, 2023
Tatiana Cirisano, Researcher at MIDiA Research, discusses the future of the music industry in a post-stream era, highlighting the roles of platforms like Twitch and YouTube. The urgent need to monetize consumer creation is addressed, along with the expansion of the industry and prospects such as derivative content and AI-trained tracks. The impact of streaming models on music creators and the influence of AI in the industry are also examined.
31:07

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Quick takeaways

  • Artists are turning to social media and other platforms to connect with and monetize their core fan bases, blurring the line between consumer and creator in the post-streaming era.
  • The rise of music creation by fans and casual creators poses challenges and opportunities for the traditional recording industry, highlighting the need to engage and monetize these creators to tap into additional revenue streams.

Deep dives

The Shift to Community: Insights from the 2023 Music Techtonics Conference

The 2023 Music Techtonics Conference highlighted the importance of community in the music industry. Startups showcased innovative solutions to tackle challenges in the music world, displaying remarkable progress. The energy at the conference was palpable, reflecting the passion of founders and creators. This shift towards community is driven by changes in consumer behavior, as engagement with music evolves. The rise of streaming platforms has led to an overwhelming amount of music and fragmented consumption patterns, making it harder for artists to build mass audiences. As a result, artists are turning to social media and other platforms to connect with and monetize their core fan bases. The post-streaming era also blurs the line between consumer and creator, with fans actively engaging in music creation. This new era presents opportunities for artists to monetize not just through traditional means, but also by offering unique experiences and merchandise to their super fans.

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