E057 - How to Build an eCommerce Business to $10,000/Month in 2024 | Jordan Bown
Aug 25, 2024
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Jordan Bown, a self-made entrepreneur thriving in the eCommerce sphere, shares insights into his journey after generating over $4 million in sales through dropshipping. He discusses the rise of creator brands and how personal growth is essential in entrepreneurship. Jordan highlights the importance of free value, explaining how his 18-hour eCommerce course went viral. He also delves into creating successful products, balancing work while traveling, and overcoming common pitfalls for budding entrepreneurs. Tune in for a fresh perspective on making money online!
Jordan Bown emphasizes the importance of personal development and mindset transformation for achieving financial success in entrepreneurship.
Content creation is critical in dropshipping, as it helps connect products with target audiences through engaging and resonant messaging.
Networking at events like the Capital Club can provide invaluable insights and opportunities, fostering the growth of aspiring entrepreneurs.
Bown's personal journey highlights how resilience built from adversity can fuel determination and ambition in the pursuit of entrepreneurial goals.
Deep dives
The Importance of Inner Work
Achieving significant financial success requires substantial personal development and inner work. Jordan Baum emphasizes that becoming the person capable of making a million dollars is not just about taking action blindly; rather, it demands deep self-reflection and transformation. He stresses that successful individuals often possess a unique mindset that fosters extreme focus and the right habits. This transformative process is essential for anyone looking to thrive in the competitive world of dropshipping and e-commerce.
Content is Key
Baum underscores that content creation is vital for success in dropshipping and e-commerce. He believes that it's not just about having a great product but effectively bridging the gap between that product and the target audience through engaging content. This includes understanding the audience's language and preferences to create messages that resonate with them. Ultimately, those who excel in crafting compelling content differentiate themselves from competitors and optimize their advertising budgets.
Networking and Community Events
Baum shares his experiences with networking events, particularly the Capital Club, where he connected with many influential figures in the entrepreneurial world. He highlights the value these intimate gatherings provide in building lasting relationships and learning from successful individuals. The personal connections made at these events have significant financial impact, as many attendees can offer valuable insights and opportunities. Such communities can be beneficial for entrepreneurs seeking mentorship and collaboration.
The Evolution of Business Strategies
Baum describes his journey in dropshipping, which began with experimentation across various platforms and models, such as social media marketing and Amazon FBA. He soon pivoted to dropshipping, discovering the importance of understanding market demands and audience engagement. Over time, he realized the most effective strategy combines quality content with targeted marketing, allowing him to achieve impressive sales figures. This evolution illustrates the necessity for entrepreneurs to adapt and learn continuously to stay ahead of market trends.
Overcoming Family and Financial Challenges
Baum recounts his difficult upbringing and financial struggles as motivating factors in his entrepreneurial journey. Facing panic attacks while juggling school and family issues, he found refuge in entrepreneurial endeavors that ultimately paved the way for his success. He emphasizes that it is crucial to build resilience and maintain focus, regardless of underlying obstacles. This backstory resonates with many aspiring entrepreneurs, highlighting that adversity can fuel determination and ambition.
The Balance of Personal Life and Career
A significant topic explored in the conversation is Baum's current living situation in his mother's house, where he finds a foundation for his career while being a role model for his younger brother. He discusses the importance of maintaining family ties and responsibilities while pursuing personal and professional growth. This delicate balance allows him to provide stability for his family while also nurturing his entrepreneurial ambitions. Such insights reveal the complexities of navigating personal relationships alongside the demands of building a business.
Developing a Unique Product
Baum shares insights about his upcoming venture, Void Energy, a product aimed at enhancing creativity and focus for individuals in the creative industry. He deliberates between creating a premium product versus making it more accessible to potential customers. Establishing a viable commercial formulation is essential, as is ensuring that the product resonates with the target audience. This anticipation for entering the market illustrates Baum's commitment to aligning his business with a genuine purpose rooted in inspiration and empowerment.
Navigating Audience Relationships
Baum reflects on the importance of nurturing existing audience relationships while also expanding his reach into cold traffic. He emphasizes that maintaining genuine connections is vital to building a sustainable brand. Creating engaging content that resonates with followers leads to deeper interactions, motivating businesses to prioritize audience engagement rather than solely focusing on viral trends. This highlights the significance of long-term thinking in relationship building and brand loyalty.
Jordan Bown is a self-made entrepreneur who has rapidly ascended to success in the eCommerce world through dropshipping and digital marketing. After building multiple successful dropshipping stores that have generated over $4 million in sales, Jordan is now leveraging his expertise to help others achieve similar success through offering a 18 hour dropshipping course, free of charge. As a mentor to aspiring entrepreneurs, Jordan is dedicated to guiding others through the complexities of online business, empowering them to break free from traditional career paths and achieve financial independence. Tune in for the next 2 hours as we explore the key elements of entrepreneurship, the rise of creator brands and the future of eCommerce.
0:00 Introduction 2:12 Capital club & networking 3:09 Family dynamic & the benefits of living at home in your 20s 5:24 Building a business 101 (CRM, teams, processes) 7:49 Early personal & career struggles (72 cents) 10:44 Jordan’s breakthrough with SMMA, drop shipping, Amazon FBA + 17:49 How Jordan’s free 18hr eCommerce course went viral (importance of free up-front value) 22:34 Signature traits of a successful entrepreneur & common mistakes 26:36 Creating a successful energy drink brand (logistics, hardships & industry risks) 34:02 The decline of faceless brands & the rise of creator brands (i.e Mr.Beast, Prime) 39:12 Supplements, simple fixes for improved focus & productivity management 43:07 “Recreate yourself - vision board etc & free vs paid courses 51:02 eCommerce trends & the importance of niche expertise 55:25 Mentorship & asking yourself the big question: “what do I actually want?” 59:12 Life as a content creator: the unsurfaced truths, complexities & rising standards 1:08:33 Content strategy: short vs. long form, authenticity & creativity 1:20:33 Podcasting for networking & personal branding & how Mike manages First Things THRST 1:24:45 Imposter syndrome & how to beat it 1:28:33 The start of FirstThingsTHRST 1:32:59 Speak your future into existence: manifest & grind 1:36:33 Jordan’s plans for 30
