2min chapter

First Things THRST cover image

E057 - How to Build an eCommerce Business to $10,000/Month in 2024 | Jordan Bown

First Things THRST

CHAPTER

Navigating the Logic and Emotion of Premium Pricing

This chapter explores effective marketing strategies for selling premium-priced beverages, focusing on the need to engage both emotional and logical consumer motivations. It also discusses the delicate balance between brand exclusivity and accessibility, highlighting the importance of timing in business growth and market introduction.

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