This chapter explores effective marketing strategies for selling premium-priced beverages, focusing on the need to engage both emotional and logical consumer motivations. It also discusses the delicate balance between brand exclusivity and accessibility, highlighting the importance of timing in business growth and market introduction.
Jordan Bown is a self-made entrepreneur who has rapidly ascended to success in the eCommerce world through dropshipping and digital marketing. After building multiple successful dropshipping stores that have generated over $4 million in sales, Jordan is now leveraging his expertise to help others achieve similar success through offering a 18 hour dropshipping course, free of charge. As a mentor to aspiring entrepreneurs, Jordan is dedicated to guiding others through the complexities of online business, empowering them to break free from traditional career paths and achieve financial independence. Tune in for the next 2 hours as we explore the key elements of entrepreneurship, the rise of creator brands and the future of eCommerce.
0:00 Introduction
2:12 Capital club & networking
3:09 Family dynamic & the benefits of living at home in your 20s
5:24 Building a business 101 (CRM, teams, processes)
7:49 Early personal & career struggles (72 cents)
10:44 Jordan’s breakthrough with SMMA, drop shipping, Amazon FBA +
17:49 How Jordan’s free 18hr eCommerce course went viral (importance of free up-front value)
22:34 Signature traits of a successful entrepreneur & common mistakes
26:36 Creating a successful energy drink brand (logistics, hardships & industry risks)
34:02 The decline of faceless brands & the rise of creator brands (i.e Mr.Beast, Prime)
39:12 Supplements, simple fixes for improved focus & productivity management
43:07 “Recreate yourself - vision board etc & free vs paid courses
51:02 eCommerce trends & the importance of niche expertise
55:25 Mentorship & asking yourself the big question: “what do I actually want?”
59:12 Life as a content creator: the unsurfaced truths, complexities & rising standards
1:08:33 Content strategy: short vs. long form, authenticity & creativity
1:20:33 Podcasting for networking & personal branding & how Mike manages First Things THRST
1:24:45 Imposter syndrome & how to beat it
1:28:33 The start of FirstThingsTHRST
1:32:59 Speak your future into existence: manifest & grind
1:36:33 Jordan’s plans for 30
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: CODEBQMIKETHURSTON - https://shorturl.at/fRV67
» Follow Jordan«
Instagram: https://www.instagram.com/jordan.bown/?hl=en
Twitter: https://x.com/JordanBown
Tik Tok: https://www.tiktok.com/@jordanbownteaches
