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Mark Schaefer, author of The Tao of Twitter, shares his insights on effective Twitter marketing strategies, including increasing engagement and reach. He also discusses the transformative impact of Twitter on businesses, the benefits of attending Social Media Marketing World 2015 conference, and his follower strategy on Twitter.
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Quick takeaways
- Create meaningful content and actively build a targeted audience to succeed in Twitter marketing.
- Utilize Twitter search for market research and finding potential customers, leveraging its advanced features.
Deep dives
Using Twitter for Marketing
One of the main ideas discussed in the podcast episode is the use of Twitter for marketing. The speaker emphasizes the importance of creating meaningful content that attracts attention and creates awareness. Additionally, having a targeted audience is crucial for the success of Twitter marketing. The speaker suggests actively creating an audience through Twitter's advanced search features. Finally, being authentically helpful is highlighted as a way to attract and engage followers on Twitter.
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