People I (Mostly) Admire 103. Rick Rubin on How to Make Something Great
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Apr 15, 2023 
Rick Rubin, a legendary music producer known for his work with icons like Johnny Cash and Run-DMC, delves into his new book and creative philosophy. He shares insights on the evolution of hip-hop, emphasizing powerful collaborations that transformed the genre. The discussion highlights the complexities of creative expression and the importance of personal satisfaction over commercial success. Rubin also reflects on the role of meditation in enhancing creativity, encouraging artists to embrace both their successes and failures.
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Rick Rubin's Hip-Hop Influence
- Rick Rubin, while a white college student, became a foundational figure in hip-hop.
- His production of Run-DMC's "Raising Hell" album exemplifies his unique approach.
Walk This Way
- Rubin wanted to showcase rap as music by blending a familiar song with Run-DMC's style.
- He chose Aerosmith's "Walk This Way," initially met with resistance from the group.
Johnny Cash's Comeback
- Rubin revitalized Johnny Cash's career by focusing on the emotional depth of his music.
- He encouraged Cash to play songs he loved, leading to a raw, intimate sound.
