With the digital streaming rights to IPL gone and the recent losses it posted, India's undisputed OTT leader is trying to figure out a new strategy to stay on top of the game.
As other OTT platforms around the world are consciously choosing to spend less on original programming, Disney+Hotstar is doing the opposite in India.
But is it enough to make up for the 30 million viewers it would get on average every day when the IPL was on?
