How Disney+Hotstar is trying to fill the IPL-sized void
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How Disney Hotstar Is Focusing on Star India TV Viewers
Disney Hotstar posted a loss of $42 million despite its revenues nearly doubling in the year that ended in March 2022. Mijit: IPL or NoIPL cricket is going to be the platform's most important customer acquisition funnel this year. Most IPL matches on average draw 7 to 10 million viewers to the platform. But the World Cup viewership drops drastically during non-India matches.
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