Dig In 82. Why we hired a Chief Revenue Officer to fuel our growth
Oct 4, 2023
CEO Paul Gaudette and CRO Jess Gaedeke discuss why Dig Insights hired a CRO for growth. They explore challenges of the seller-doer model, evolving sales approach, and CRO responsibilities. They also highlight the importance of revenue generation, brand building, market understanding, and innovation for future growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Hiring a Chief Revenue Officer (CRO) and Accelerating Growth
02:34 • 8min
Exploring the Challenges of the Seller Doer Model and the Need for an Evolved Sales Approach
10:59 • 3min
The Role of a Chief Revenue Officer (CRO)
13:53 • 12min
The Challenges of Growth and the Importance of Innovation
26:03 • 4min