Jess Gaedeke
Host of the Dig In podcast who guides conversations with industry leaders and explores insights-driven marketing stories.
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Oct 4, 2023 • 30min
82. Why we hired a Chief Revenue Officer to fuel our growth
CEO Paul Gaudette and CRO Jess Gaedeke discuss why Dig Insights hired a CRO for growth. They explore challenges of the seller-doer model, evolving sales approach, and CRO responsibilities. They also highlight the importance of revenue generation, brand building, market understanding, and innovation for future growth.
