Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

Oct 12, 2023

Amber Grimes, a leading figure in music marketing and an EVP/GM at LVRN, shares her insights from a successful career with major labels. She reveals strategies that turned Atlanta's Magic City into a promotional powerhouse and explains Baby Tate's streaming success. The conversation dives into navigating viral fame, building authentic relationships in the industry, and empowering independent artists in the streaming era. Amber also discusses the importance of female unity in hip-hop and offers creative tips for effective music rollouts.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Navigating the Music Industry: Challenges and Opportunities

01:32 • 13min

Navigating Viral Success in Music

14:22 • 24min

Empowering Independent Artists in the Streaming Era

38:09 • 24min

Creating the Perfect Song: Female Unity in Hip-Hop

01:01:42 • 2min

Fashion Fun and Rapid Choices

01:03:51 • 3min

Music, Merchandise, and Musings

01:06:56 • 3min