Amber Grimes

Amber Grimes, a leading figure in music marketing and an EVP/GM at LVRN, shares her insights from a successful career with major labels. She reveals strategies that turned Atlanta's Magic City into a promotional powerhouse and explains Baby Tate's streaming success. The conversation dives into navigating viral fame, building authentic relationships in the industry, and empowering independent artists in the streaming era. Amber also discusses the importance of female unity in hip-hop and offers creative tips for effective music rollouts.